Making a monkey out of Cadbury’s

September 13th, 2007

I would have loved to have been in the agency meeting when this idea was floated! Right, new ad campaign, i know - lets have a drumming Gorilla! Brilliant here’s £6 million!

Unbelievable! Has creative execution really stooped this low to have no brand relationship whatsoever? Oh hang on, just throw in a purple backdrop and that’ll do it!

And the agency “sell” line is shocking “stress the link between the ad and the “moment of joy” you feel when eating Dairy Milk. Come on guys stop fleecing clients and come up with some real creative with meaning again….

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Entry Filed under: viral