I knew it wouldn’t be long until search marketing was seen as cool (ahem). But now theres proof it’s hitting the underground rap scene, forget sex, drugs and drive-bys….. PPC, SEO and social are the new status symbols on the mean conference streets.
Here’s Poetic Prophet with PPC 101 to ease you in, also check out his other work on his youtube profile…..
Add comment March 30th, 2008
So London is under terrorist attack again. Two failed bomb plots around Piccadilly, aimed it seems at early morning revellers. I didn’t get the motive. Is it me or is everyone missing the connection here? Seeing as none of the news channels are picking up on this, i’ll join the dots.
1. Gordon Brown becomes Prime Minister
2. We’ve had 2 bomb attempts in London and now one on Glasgow airport
3. Gordon Brown was born in Glasgow and now obviously lives in London
You get it yet? I’m thinking its a warning sign to our Gordon to back off from where Tony stepped in. So what’s he gonna do. Nowt yet.
He’s our new Prime Minister but i blinked and missed that changeover and now he’s said he will make a statement on the terror alerts to the House of Commons on Monday (don’t want to ruin the weekend eh Gordy) but in his infinite wisdom of leader of the country he did state: “We will have to be constantly vigilant. We will have to be alert at all times.” No sh*t Sherlock!
So what happened when everyone was searching for info on the bombings? Straight into Google for London bombings, relevant result = nowt.
Searching for more info i found out that Danny Sullivan and Dave Naylor were out on that night bang in the wrong place where it was happening. So Danny checked out for more info naturally and has put up a great post on what he didn’t find over at search engine land.
So people, take advice from our Prime Minister and be vigilant and alert at all times. Of what? Cars in London?
1 comment July 1st, 2007
Sometimes i like the way google can help with the little questions i have in life, just by searching a bit smarter it will give me weights and measures so i can see how heavy i am in lbs and kgs ( not pretty whichever way you cut it) or help me solve mathematical equations just like my teachers used to do at school. Sweet.
But then sometimes i think too much of a good thing can be bad. I want choice. No-one likes a know-it-all or as i’ve now christened it googy-two-shoes. This is the case when i discovered what appears to be Google Travel. Jeez. Back off. Is there anything they won’t do?
If you enter a similar search query string as you would for the weights and measures and equations etc such as “London to New York” as you can see in the pic, you get a flight dates search box in the main results being fed by the likes of Travelocity and Expedia.
Now here’s the rub. Clicking on the main link defaults to Expedia everytime. BAM! Tag team takedown by Laz, Serge and Baz!
Are Google trying to stick the knife in to Bill now Expedia is run by Baz Diller? I think so.
At the moment i can only see this happening with Google.com and it won’t replicate on .co.uk
So how long before we see this go full circle? Google Airways? Google Hotels? Why not? Its a lifestyle brand already why not branch out a’la Virgin, they’re not short of a bob or too.
I can just see the plane now ” you’re in aisle 54 Mr. Hayward, Beanbag number 3″
Add comment June 30th, 2007
You will have seen the latest Lynx Bom Chicka Wah Wah promotion featuring Kelly Brook, where lucky teams of guys get to go to Miami and battle it out for the attention of the ‘Lynx Mynxes’. Great. Spot on for the target audience. Good work then from the agency that created it Bartle Ballsup Hegarty right? erm not really, here’s the rub. This is a classic case of a big cumbersome creaking agency more interested in creative awards for their tv ads than actually getting the full strategy right. why? Well they managed to create a half-ok microsite and also ran a promotional page with Yahoo! and theres even a front page video on Yahoo! to promote the final being shown on MTV today at 5pm (which i will watch for research purposes 
) but how the hell do you find it? Try searching Google, Yahoo! or MSN for any related term (lynx, lynx effect, lynx players, lynx rally, bom chicka wah wah) and see what you find….. i’ll save you the trouble; nowt. There’s absolutely no PPC strategy to help drive traffic to the site which may have helped them achieve a higher sign up rate of more than 98 members!
However there is a silver lining, at least someone is thinking about PPC out there, a search for bom chicka wah wah returns a paid listing for Sumo Sams t shirt shop which sells a t-shirt with the infamous logo, apparently its now his best seller! Good work Sumo Sam.
Lets think about that target audience again…
Add comment June 17th, 2007
